Everybody's wearing Crocs these days ... except for Gen Z.
Everybody's wearing Crocs these days ... except for Gen Z. So the company behind the lovably ugly shoes is launching a big campaign to win them over. The "Splash Your Style" campaign showcases the Classic Clogs and Jibbitz charms and involves collaborations with dance group Quickstyle. Crocs has also teamed with NASCAR for a separate promotion to try to boost the brand's 27% penetration into the Gen Z market.