T-Roy

T-Roy

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JAY-Z: Getting in Character

TeeRoy's 2 Cents:

  • He's not a business man, he's a business, man. 
  • Even if he doesn't wind up making his own merch, this will stop anyone else from taking advantage of his intellectual property. 
  • Commercializing such a controversial cultural figure is definitely gonna ruffle some feathers.
  • How about an Everyone Hates Jaybo cartoon on TV?


Hov's company, S. Carter Enterprises, just filed docs to trademark the animated character "Jaybo" -- first seen in the "Story of O.J." music video. The plan is to put Jaybo's likeness on T-shirts, sweaters, hats, blankets, shams, dinnerware, mugs, cocktail shakers and thermoses. 

The Jaybo character is a play off of Sambo, the main character in a racist 1899 children's book. (TMZ)



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